Client: In-N-Out Burger

Role: Creative Lead

Responsibilities: Designed a carousel post showcasing In-N-Out’s 2025 “Beach Cruise” t-shirt, spotlighting hidden easter eggs to spark audience curiosity. Produced two social assets for National Cheeseburger Day that boosted brand visibility and drove engagement on the company’s Instagram profile.

Social media campaigns.

An iPhone displaying the In-N-Out Burger Instagram profile with various promotional posts, set against a red background with palm trees and ocean wave graphics.
A promotional image for a beach cruise T-shirt featuring a sunset scene at an In-N-Out Burger restaurant with palm trees, cars, and a neon sign.
Instagram screenshot showing a promotional image for the 2025 Beach Cruise T-shirt, featuring a white t-shirt with a sunset scene and palm trees, and an infographic with photos of the founders, the owner, the license plates, and crossed palms. The infographic highlights the history of the In-N-Out Burger restaurant, including its founding in 1948, the planting of crossed palms in 1972, and the founders Harry and Esther Snyder.
A cheeseburger with lettuce, tomato, cheese, a beef patty, onions, and mayonnaise on a bun, with text saying "Happy National Cheeseburger Day!"
A cheeseburger with lettuce, tomato, mayonnaise, a beef patty, and cheddar cheese on a bun. Text reads, 'Happy National Cheeseburger Day!' with decorative palm trees at the bottom.
Two smartphones showing different images of cheeseburgers, with a menu in the middle asking how to order a cheeseburger, options include spread only, animal style, or protein style.
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