Branding,

social media,

branded assets.

Smartphone displaying a podcast called "The Unhinged Podcast," with episode titled "Bell Bottom Boss" by Lainey Wilson. The screen shows playback controls and a yellow and black illustration of a mountain and desert landscape.

Client: The Unhinged Podcast

Role: Creative Lead

Responsibilities: Developed the full branding for an up-and-coming western-themed podcast, including logos, icons, typography, and color palette. Produced a range of branded assets to support the launch and promotion of episodes, increasing recognition and audience engagement.

A logo for 'The Unhinged Podcast' with a desert landscape featuring mountains and cacti, and a stylized needle and thread forming part of the text.
Three podcast posters featuring people wearing cowboy hats and Western-style clothing, with illustrated mountain and desert landscapes, and text highlighting the podcast episode titles and hosts.
Three podcast episode announcement posters with a rope tied in a noose shape, each featuring different episode titles and numbers, from 'The Unhinged Podcast', with a sandy color palette and black or brown text.
Logo for The Unhinged Podcast with stylized text on a yellow background
Logo for 'The Unhinged Podcast' with stylized text in brown on a light background.
Logo for 'The Unhinged Podcast' with a stylized horseshoe forming part of the letter 'U' on a dark brown background.
Three stylized horseshoe logos in different colors: gold on the left, black in the center, and brown on the right, all on circles with a vintage design on a light background.
iPhone displaying Instagram page for 'The Unhinged Podcast' with a grid of colorful podcast episode posts and profile details.
Two microphones with yellow podcast logos crossed against a pale background.
A man and woman wearing cowboy hats, standing side by side against a light background. The man has a beard and is dressed in a beige shirt with a black t-shirt underneath. The woman has long, wavy hair and is wearing a light brown top. The woman's hat features a rope detail and a logo, and the man's hat has a logo as well.
Back of a denim jacket with a large yellow horseshoe design on the back, outlined with dashed lines, against a dark background.
Four T-shirts in yellow and brown colors with graphic designs and text displayed on a light background.