Social media campaigns,

print assets,

HTML animation.

Client: Radar Tires

Role: Production Lead

Responsibilities: Created social media posts spotlighting three key taglines as part of a larger campaign. Designed print assets for direct mail and in-store displays, as well as truck wraps to promote new product offerings. Developed HTML web animations for use alongside matching creative assets, ensuring consistent branding across all campaign touchpoints.

Collage of off-road vehicles and tires with advertisements for Radar Tires, featuring text 'No gimmicks needed' and 'Premium is not a price tag.' Includes images of an off-road truck, SUVs, and tires in outdoor settings.
A promotional image for Radar Tires featuring a large, rugged tire with the model name 'Renegade-X'. Bold red text reads 'NO GIMMICKS NEEDED' with smaller text below stating 'We are changing the way you think about premium.' The background is black, highlighting the tire and text.
A large off-road tire mounted on a rim with the text 'Premium is not a price tag' in red on a black background, and the logo 'Radar Tires' in the upper left corner.
Close-up of an all-terrain tire with rugged tread, mounted on a rim, with bold red text reading "The Definition of Premium Accessibility" and the Radar Tires logo on a black background.
Comparison of four different off-road tires from Radar Tires, labeled as Renegade X, Renegade R/T, Renegade R7, and Renegade A/T Pro, displaying their tread patterns and sidewall designs.
A truck with advertisements for Radar Tires, featuring images of various tires and text emphasizing premium accessibility and affordable tire pricing.
A truck with advertising for Radar Tires, showing three tires and a large text banner that reads, 'The definition of premium accessibility.' A second sign states, 'Premium tires don't need a premium price tag,' featuring a close-up of a tire.
A truck with an advertisement for Radar Tires featuring images of different tires and text promoting premium accessibility and rubber tires without needing a premium price tag.
Close-up of a vehicle tire, with promotional text about Radar Tires, and a red button labeled 'Learn More'.
Radar Tires advertisement with the slogan 'Reifen is not a price tag' and a 'Learn More' button
Close-up of a Radar Tires tire with a background banner advertising premium products.
Advertisement for Radar Tires featuring a large tire on a black background with red and white text that reads 'The Definition of Premium Accessibility' and a red button labeled 'Learn More'.
Advertisement for radar tires highlighting premium accessibility, featuring a close-up of a tire and red 'LEARN MORE' button.
Banner promoting Radar Tires with the text 'The Definition of Premium Accessibility' and a close-up of a tire with a 'Learn More' button.
Radar Tires advertisement with a tire image in the background, bold red text saying 'No Gimmicks Needed', and a red button labeled 'Learn More'.
Radar Tires logo with a red 'Learn More' button
Radar Tires advertisement with bold white and red text on a black background, featuring a tire image on the right and a red 'Learn More' button.